It’s not about fonts.
Well, it is. But it’s our mission, values and culture that really shape the Bobbie & Beastie brand. Everything is captured in our brand book: a blueprint that guides every decision we make and enables us to make decisions quickly and in style.
Respect the grid.
Rapid experimentation is at the heart of our business - but we never go rogue. From tone of voice to positioning to communication style, we are incredibly deliberate about how we talk, what we talk about and who it’s for. From LinkedIn posts and resources to work sessions and events, here’s a guide to what makes B&B, well, B&B.
